Business cards represent your business: in an extremely limited canvas, they give an idea of who, what, where the business is to potential clients and partners. This initial introduction is one of the most important methods of advertising for a business, and as such, every company needs to provide it due attention. Below are some of the mistakes you should not be making when printing out your business cards:
- Using clear, defined borders – if there is anything you would want to avoid with business card printing, it is making use of borders. This has less to do with artistic rules and more with the practicalities of business card production: no matter how much care goes into the designing of the card itself, you can and should expect for slight misalignments when it comes to the eventual cutting of the cards. After all, the number of business cards in a single batch easily exceed a hundred – sometimes reach even the thousands when it comes to major companies. Using borders will work against you as such, because they will clearly reflect the misalignment during cutting.
- Do-it-yourself jobs – there is nothing wrong with designing your own business cards if you are a company that specializes in printing and digital design. After all, such companies have page after page of business cards online, and they are knowledgeable about the process. But if you do not regularly dabble in designing and printing, trying to make your own business cards can only result in poor quality. From bleeding to wash out ink, there are so many things that can go wrong. A professional will be able to provide you with an end-product free of such issues. The most important thing you should know is that a business card is the representation of your business: if it is of poor quality, you are sending the message that everything else the company does is of a similar quality.
- Cluttering the card – as was mentioned in the beginning, business cards are small, and they limit what you can do with them. A big mistake many companies make as a result of this constriction is cluttering their cards – making them an information dump filled with way too many details than necessary. A cluttered card can only confuse your recipients, and potentially discourage them from trying to read it (or maybe, more correctly, trying to ‘decrypt’ it). As a rule, make sure there is enough of blank space on the card; there are many companies that make good use of negative space to create powerful business cards.